See What’s Next: Our Spring–Fall 2027 Flipbook Is Here
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A new season of product development brings new creative directions, familiar favorites with a fresh perspective, and plenty of reasons to look at the everyday a little differently.
Our Spring 2027–Fall 2027 Flipbook brings together the latest from Magenta, including new creator collaborations, licensed collections, and expanded programs across Mug + Gifting, Faithfully Bold, and Magenta Muse. From the nostalgic charm of Strawberry Shortcake to the expressive world of Peanuts, and from garden-inspired tabletop to meaningful giftable pieces, this assortment is built around strong visual storytelling and opportunities for retail.
Every collection has its own point of view. Some lean into nostalgia, others explore emerging lifestyle aesthetics, and many find new ways to make everyday rituals feel more personal. Together, they reflect the range of ideas and commercial opportunities we continue to develop with our retail and creative partners.
Explore the full flipbook to see what’s coming for Spring 2027 through Fall 2027.
A Look Inside the New Flipbook
Strawberry Shortcake: A Beloved Classic, Reimagined
Strawberry Shortcake returns with a fresh take on a beloved classic. Inspired by the charm of the original characters, this collection pairs nostalgic artwork with elevated forms, dimensional details, and spring-ready color palettes that feel both familiar and new.
Designed to delight collectors while introducing a new generation to an iconic brand, the assortment brings a sweet, giftable story to seasonal displays and everyday retail.
The Kwendy Home: Seasonal Stories for Everyday Living
Our ongoing collaboration with Wendy Lau of The Kwendy Home continues with two distinct seasonal collections for 2027, each shaped by her warm, approachable aesthetic and love of elevated everyday styling.
Q1 2027 draws inspiration from rural living and the simple pleasures of home. Tactile stoneware and light-catching glass bring warmth and character to the table, while thoughtful details make the pieces feel suited to everything from leisurely mornings to meaningful gatherings.
For Q2 2027, the collection turns toward summer entertaining with a garden-inspired approach. Playful vegetable motifs, painterly florals, gingham, and soft stripes come together in sun-faded hues inspired by the Sunwashed Social trend. The result is a relaxed, romantic assortment made for the modern host, with pattern mixing and unexpected details that give each piece personality.
Together, these collections show how a strong creative point of view can translate into seasonal programs with broad retail appeal.
Lilyloutay by Magenta Textiles: The Charm of a Morning Meadow
Our collaboration with Hannah Taylor of Lilyloutay expands into textiles with a collection inspired by the quiet romance of a spring morning.
Ferns, wildflowers, bees, and butterflies appear alongside mossy textures, natural wood grain accents, romantic scallop forms, and artisan-inspired details. Vintage kitchen linens and the feeling of a well-loved apron inform the collection’s lived-in character, bringing warmth and a sense of story to everyday kitchen rituals.
Rooted in Hannah’s love of slow living, the collection brings her signature Southern warmth and welcoming approach to a new category.
Gothic Manor: Everyday Enchantment Beyond October
Gothic Manor looks beyond traditional Halloween with a lifestyle collection inspired by dark romanticism, Whimsigoth interiors, Castlecore, and the growing appeal of spooky-cozy design.
The assortment brings together keepsake tabletop and ceramic home décor that lets shoppers express their personalities throughout the year. From witchful mugs to gothic serveware, the collection blends the whimsical and the eerie with cozy rituals and collectible seasonal drops.
It’s a fresh perspective on the gothic aesthetic, designed to extend beyond a single holiday and into everyday living.
Mug + Gifting Phase 2: More Reasons to Give
Mug + Gifting Phase 2 explores the evolving role of small gifts in everyday life, from spontaneous gestures to the personal milestones and micro-moments that make life memorable.
The new assortment brings fresh ideas to mugs and complementary gifts, with themes spanning food, wellness, pets, faith, and early Halloween. Playful concepts and accessible gifting opportunities create new ways for shoppers to find something meaningful, unexpected, or simply fun to share.
The focus is on the little moments that invite connection. A thoughtful add-on, a nostalgic reference, or a small gift that feels made for someone specific can turn an everyday purchase into something more personal.
Peanuts x Magenta: Three Distinct Stories
Our latest Peanuts programs explore different sides of the beloved characters through three unique creative directions.
Main Character Energy
Nostalgia meets bold, expressive design in Main Character Energy. Inspired by classic Peanuts comics, the collection uses a rainbow of cheerful color, playful color-on-color combinations, glossy finishes, and joyful dimensional details.
Classic sentiments and familiar childhood personas are reimagined with a modern sense of self-expression, creating an assortment that celebrates the individuality and optimism at the heart of Peanuts.
Comfort Core Halloween
Peanuts Comfort Core brings a softer, more nostalgic perspective to Halloween. Watercolor-inspired graphics, hand-drawn lettering, and a grounded palette create a warm, lived-in aesthetic, while sentimental messaging adds an emotional layer.
The classic camper mug silhouette keeps the collection approachable and timeless. Designed around comfort, connection, and the cozy rituals of the season, it offers a quieter take on Halloween that feels familiar and easy to love.
Country Club
Peanuts Country Club heads to the Good Grief Country Club & Resort, where classic leisure gets a playful Peanuts twist.
Inspired by country club and Ivy League style, the collection draws from golf, tennis, and relaxed days outdoors. Clean lines, rounded bases, and mod-inspired silhouettes bring a polished, mid-century feel, while familiar characters keep the assortment lighthearted and inviting.
It’s a fresh take on classic leisure, with a little more good grief.
Faithfully Bold 2.0: Faith, Personality, and Everyday Gifting
Faithfully Bold expands with three new creative directions, each bringing its own visual language and approach to faith-inspired design.
Holy Happy
Holy Happy brings faith into the everyday through humor, personality, and expressive design. Cartoon-inspired graphics, kitschy icons, colorful nostalgia, bold typography, and pun-filled sentiments give the collection a playful point of view.
Dopamine-driven color and expressive illustration create uplifting pieces designed for mugs and small tabletop gifts, turning everyday rituals into opportunities for encouragement and a little faith-filled fun.
Club Jesus
Club Jesus approaches faith through the polished lens of modern country club culture. Inspired by the renewed popularity of tennis, pickleball, and golf aesthetics across fashion and home, the collection pairs preppy patterns with playful sport-inspired graphics.
A refined palette of green, pink, and indigo gives the assortment a current, lifestyle-driven feel, while the mugs and tabletop gifts bring belief into everyday rituals and community.
Gathered Grace
Gathered Grace celebrates coming together through a warm, harvest-inspired expression of faith and gratitude.
Cottage gardens, botanical illustration, and the quiet charm of heirloom design inform the collection, while muted autumn tones and handcrafted details create a soft, nostalgic aesthetic. Thoughtful sentiments add emotional depth to pieces designed for seasonal gifting and everyday moments of connection.
Magenta Muse 2.0: New Perspectives on the Everyday
Magenta Muse 2.0 continues to explore expressive design, meaningful storytelling, and the details that give everyday pieces personality. The latest expansion introduces three collections, each with a distinct creative direction.
Nostalgia Now
Nostalgia Now looks to the past through a fresh, modern lens. Vintage posters, playful cartoons, and feel-good messaging inspire designs that combine soft pastels and subtle gradients with bold typography and expressive illustration.
The result is a joyful assortment designed for gifting and everyday moments, bringing a little optimism and personality into the home.
Grounded
Grounded explores the meaning found in everyday rituals and the familiar objects that bring us back to what matters.
Inspired by modern folk art, symbolic craft, and universal rituals, the collection combines organic artwork with warm materials and hand-touched typography. Earth-led tones and tactile details create a sense of calm and intention, making each piece feel thoughtful, collected, and deeply human.
Cowgirl Club
Cowgirl Club celebrates modern western culture through a playful lens of empowered femininity and fearless self-expression.
Vintage rodeo posters, folk florals, and classic western motifs are reimagined through expressive illustration, bold typography, and confident messaging. A sunbaked palette of clay, rust, blush, and deep green adds warmth, while unexpected details bring a fresh attitude to the western aesthetic.
Designed for gifting and everyday use, Cowgirl Club brings personality and a little wild spirit to the home.
Designed for Strong Shelf Storytelling
Across the new collections, one idea continues to guide our approach: products should have a clear point of view.
Whether a collection is rooted in a nostalgic licensed property, a creator’s personal aesthetic, a seasonal trend, or an expressive brand concept, the design needs to communicate quickly and create a reason for shoppers to connect with it.
Our teams bring together trend-forward art, thoughtful product development, and sourcing expertise to create collections that are visually engaging and commercially considered. From the initial creative direction through forms, finishes, materials, and production, we look for ways to protect the personality of each program while preparing it for the realities of retail.
The result is an assortment with room for discovery, seasonal storytelling, and everyday sell-through.
Explore the Full Flipbook
The Spring 2027–Fall 2027 Flipbook offers a closer look at our latest collections and the opportunities ahead for retailers, brands, and creative partners.
Whether you’re planning a seasonal assortment, exploring a new licensed program, or looking for a fresh direction in tabletop and gifting, we’d love to connect.
For line sheets, item specifications, and assortment planning, contact Maya Valdes:
Maya Valdes
mvaldes@magenta-inc.com
510-849-3888