Magenta Featured in Business of Home: The Kwendy Home Creator Collaboration

Magenta Featured in Business of Home

We’re excited to see Magenta and our collaboration with Wendy Lau of The Kwendy Home featured in Business of Home as part of its latest industry news roundup. The feature highlights our first-ever creator collaboration and the collection we’ve been building with Wendy, whose whimsical, vintage-inspired approach to home has built a devoted community around her work.

A Collaboration Built Around a Shared Point of View

Our partnership with Wendy began with a shared belief that the things we bring into our homes should feel personal. Wendy has spent years creating spaces that feel collected, welcoming, and full of character, often bringing her audience along through DIY projects, seasonal decorating, and the small details that make a house feel like home. That point of view made her a natural fit for Magenta.

Together, we set out to translate that world into a collection that feels unmistakably Kwendy Home. From sculptural mugs and charming canisters to tabletop pieces filled with whimsical details, the collection was designed to feel like something you might discover while browsing a well-loved home, then keep reaching for year after year.

From Wendy’s World to Retail Shelves

That vision is now making its way into homes across the country. The first collection, created around Wendy’s love of Halloween, is officially available at TJ Maxx, Marshalls, and HomeGoods stores across the U.S. The assortment brings her signature mix of vintage charm, cozy storytelling, and unexpected details to the tabletop, with pieces designed to be collected and enjoyed throughout the season.

For Magenta, this collaboration represents an exciting expansion of how we work with creators. Our role isn't simply to put a creator's name on a product. It's to understand what makes their perspective resonate, then bring that perspective to life through thoughtful design, product development, and manufacturing at retail scale.

The Beginning of a Bigger Story

And this is only the beginning. The Halloween collection is the first chapter of our partnership with Wendy, with more collections already in development as we continue expanding the world of The Kwendy Home.

We’re grateful to Business of Home for recognizing the collaboration and excited to see where this partnership takes us next.

Read the full feature in Business of Home.