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Our Philosophy

At Magenta’s design studio and online store, our goal is simply to design, collaborate and curate. We center our home accessories, and lifestyle driven home decor around quality and a clear functional + innovative aesthetic. Our collections are constantly evolving as we explore in home everyday needs and discover new unique artists. As a home accessories lifestyle brand, we understand better living starts at home. Everything we do centers around the principles of design and collaboration, to curate collections for an elevated casual lifestyle.

Established in 2002, our passion for creating stylish and memorable pieces continues to grow. Our collaborations with artisans and designers offer a wide range of authentic, sophisticated collections suited for a variety of different types of environments.

Magenta’s collections innovate the take on traditional craftsmanship. Effort and imagination, create the modern artistry you see today. A passion for innovation – in both technique and the use of high-quality materials. Each collection is rich in detail and unmatched in quality.

Our partners vary around the world, find our corporate products in an array of brick and mortar locations, or shop our boutique to find our newest elevated collections to add allure to your decor. Our product selection includes, seasonal, everyday, Magenta by Rae Dunn, tablewares, drinkware, giftware, pet essentials, home accessories, and more.

Our Studio

We love what we do, and that’s what motivates us. Developing long-lasting partnerships from both the business and consumer side is our company mission. It is our goal to deliver quality products consumers can trust and always come back to. We deliver successful inline and seasonal programs with a unique point of view season after season. Through our select factories in Asia, we work with skilled craftspeople whose love of hand-sculpting and glazing techniques rivals only our exacting eye for quality and tradition.

A deep history and foundation in China was established well before Magenta was born. Co-founders Michael and Margaret Cheng brought hand crafted home decor to the creative epicenter of Berkeley, California where our head Design Studio, Sales + Marketing office is currently located. Our talented team that spans from the U.S. to China, provides seamless execution throughout the entire process, from raw materials all the way into the consumers hands.

Our U.S. team prides itself on highly talented, enthusiastic and experienced professionals. Our Creative alone includes Creative Directors, Senior Merchants, Senior Production Managers, Illustrators, Product Designers, and Product Development Managers. Our China office also includes Sculptors, Product Development Associates, Graphic Artists and over 20 Quality Control Specialists.

We seek out vendor partners who care about factory organization, and have infrastructure able to support our mass production. The Magenta team always ensures to take factory tours prior to partnerships to make sure company culture is in line with our values and that they have ethical practices. Our vendors have knowledge and experience in the industry with equipment that delivers the best products. We have been in the industry for 16 years and have vetted each of our factories.

Our corporate design and development centers around creating custom, market-ready products starts from the initial concept on through production and delivery. Our experienced team stays connected, providing distinctive, on-trend designs, as well as market analysis, to meet the diverse needs of clients. Along with our own original designs, we collaborate with other talented makers, artists and craftspeople outside our walls to offer a mix of quality, one-of-a-kind goods with stories of their own.


Our Boutique contemporary styles and evergreen sensibilities to create the latest aesthetics for interior living. Magenta’s Boutique is a Berkley based design studio that explores the relationship with exclusive collaboration and design. The object is to immerse on trend materials with everyday functional spaces to create a modern but casual lifestyle. Our Creative Directors and Artists approach the studio’s work as a narrative in one’s lifestyle to create works of art for your home.

Our Boutique studio is an ever-evolving articulation of considered environments and the things that live within them. Sophisticated materials like marble, glass, and stoneware are combined with certain design elements to create a hand-finished custom look and feel.

ci.trine adjective, noun

1: adj. Natural Citrine is a premier stone of manifestation, imagination, and personal will. Carrying the power of the sun, it is warm and comforting, energizing and life giving. Its frequency awakens creativity and self-expression, and sustains the process of transforming dreams and wishes into tangible form. With its pure yellow energy, Citrine encourages fullness of life, fresh beginnings and new pursuits.

2: n. Our very own boutique studio brand, a casual collection of home decor with a warm and welcoming style.

After several years of collaborations with various artists, we are thrilled to introduce our very own boutique studio brand Citrine, a casual collection of home decor with a warm and welcoming style. We chose the name Citrine because the mineral signifies fresh beginnings and new pursuits. Our collection brings beautiful, functional, affordable elements to all corners of your home at affordable prices. We sought a variety of natural materials for our introductory assortment, including glass, ceramic, metal, stone and wood to create attractive pieces for entertaining and gifting.

Citrine’s offerings include hanging strings of hand-formed ceramic bell strands, an assortment of optic glass globe vases, and our Raindrop ceramic serve ware ideal for a dessert party. Plates in three sizes and two pedestals share the same shiny midnight blue glaze with hand-splattered white flecks. Polished brass-plated hors d’oeuvres implements and a cake serving set add brilliant shine to the table. Milky white marble boards and vases will freshen your counters and tables with their simple beauty and clean lines.

The Monterey Collection of dining and serving pieces is casual farmhouse-inspired stoneware ideal for informal entertaining. Acacia wood Serving Paddles, Forestry shallow bowls and thick, handled serving planks provide additional ways to casually serve and snack. Forged Iron Cheese Slicers, handled snack dishes, and spiked candle cups add the finishing touch to the table. Welcome to Citrine. Here’s to new beginnings.

We love partnerships that have the same values. Our wholesale division allows for high-quality products to be readily available for boutiques like us to create their own curated selection of quality products your customers can buy. Attend one of our trade shows for sneak peaks and pre seasonal orders at a location near you.